UNIVERSITY OF KENT

BUSB4003: Introduction to Marketing

Credit Level: 4

Comprehensive Revision Guide and Course Notes 2026

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University of Kent - Introduction to Marketing (BUSB4003)

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ACADEMIC YEAR 2026 - 2027

University	University of Kent
Study Level	Undergraduate
Module Code	BUSB4003
Module Name	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Format	PDF
Page Length	129

This comprehensive revision guide for BUSB4003: Introduction to Marketing at the University of Kent provides students with the essential tools to excel in the module. The guide covers all topics with clear explanations, illustrations, and worked examples to support a deeper understanding and practical application of key concepts. Logically structured, the guide highlights important theories and methods, alongside relevant examples to demonstrate their use. Updated to reflect current learning objectives, this resource equips you with the knowledge and skills needed to succeed in the module.

Marketing plays a vital role in business success by helping organisations reach their target customers and build brand awareness, engagement, and loyalty. This module, BUSB4003: Introduction to Marketing, introduces students to the role of marketing and explores key concepts and theories that support the development of effective marketing strategies and marketing mix programmes. Through this foundation, students will gain an understanding of how marketing contributes to organisational goals and how it can be used to maximise product and service sales.

In addition to core marketing principles, the module also addresses broader societal and ethical challenges that marketers face in today’s fast-changing environment. Students will learn how to analyse marketing trends and how elements such as segmentation, targeting, and positioning shape strategic decisions. By distinguishing between commercial and societal marketing, students will also consider how ethical and social issues influence marketing decision making, preparing them to tackle real-world marketing problems with insight and responsibility.

MODULE CODE	MODULE NAME
ACCT3050	Principles of Management Accounting
ACCT5020	Corporate Finance and Investment Decisions
BUSB4003	Introduction to Marketing
BUSB4004	Financial Accounting
BUSB4005	Quantitative Skills for Accounting and Finance
BUSB4006	Management Accounting
BUSB4007	Business Economics
BUSB4009	Principles of Finance
BUSB4010	Quantitative Methods for Business Analytics
BUSB4012	Introduction to Management
BUSB4513	Economics for Business
BUSB5021	Financial Markets and Institutions
BUSB5024	Corporate Finance
BUSB6021	Advanced Financial Accounting
BUSN3870	Fundamentals of Finance and Investments
ECON4002	Principles of Macroeconomics
ECON4005	Statistics for Economics
ECON5002	Microeconomics I
ECON5003	Introductory Econometrics
ECON5007	Microeconomics for Finance and Management
ECON5810	Introduction to Time-Series Econometrics
ECON6005	Financial Economics and Asset Pricing
MAST4105	Principles of Probability and Statistics

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University of Kent - Introduction to Marketing (BUSB4003)

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