UNIVERSITY OF LONDON 
MN3141: Marketing Management 
Comprehensive Revision Guide and Course Notes 2025 
 
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AC2091, AC3059, EC2020, EC2065, EC2066,  FN2191, and FN3092

MN3141 - Marketing Management at the University of London

£29.00

ACADEMIC YEAR 2024 - 2025

University	University of London
Module Code	MN3141
Module Level	Level 6
Module Name	Principles of marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

This comprehensive revision guide for MN3141: Marketing Management at the University of London provides students with the essential tools required to excel in the course. The guide covers all topics with clear explanations, illustrations, and worked examples that foster a deeper understanding and application of key concepts. Organised logically, these notes emphasise important theories and methods, including practical examples that demonstrate how to apply them effectively. Updated to reflect current learning objectives, the guide equips you with the necessary skills and knowledge to succeed in this course.

This course, MN3141: Marketing Management introduces the core principles of marketing and marketing management, covering both theoretical foundations and practical decision-making. Main topics to be covered include consumer and organisational buyer behaviour, market segmentation, branding, product development, promotion, pricing, distribution, and corporate social responsibility (CSR). Students must have attempted MN1178: Business and Management in a Global Context before enrolling.

By completing this course, students will gain the ability to analyse advertising and promotional strategies, understand pricing decisions in uncertain markets, and evaluate the marketing behaviour of firms and consumers. The course provides a comprehensive framework for understanding how businesses develop and implement marketing strategies in a dynamic environment.

MODULE CODE	MODULE NAME
AC1025	Principles of Accounting
AC2091	Financial Reporting
AC2097	Management Accounting
AC3059	Financial Management
EC1002	Introduction to Economics
EC2020	Elements of Econometrics
EC2065	Macroeconomics
EC2066	Microeconomics
FN1024	Principles of Banking and Finance
FN2029	Financial Intermediation
FN2190	Asset Pricing and Financial Markets
FN2191	Principles of Corporate Finance
FN2203	Principles of Asset Pricing
FN2208	Financial Data Analysis
FN3023	Investment Management
FN3092	Corporate Finance
FN3142	Quantitative Finance
FN3204	Investments and Portfolio Management
FN3206	Derivatives and Risk Management
MN1178	Business and Management in a Global Context
MN2028	Managerial Economics
MN3141	Marketing Management
ST104A	Statistics 1
ST104B	Statistics 2
ST2187	Business Analytics, Applied Modelling & Prediction

MN3141 - Marketing Management at the University of London

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