UNIVERSITY OF LEEDS 
LUBS2850: Marketing 
Comprehensive Revision Guide and Course Notes 2025 
 
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University of Leeds

University of Leeds - LUBS2850: Marketing

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ACADEMIC YEAR 2024 - 2025

University	University of Leeds
Study Level	Undergraduate
Module Code	LUBS2850
Module Name	Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

Conquer LUBS2850: Marketing at the University of Leeds with confidence! This all-in-one revision guide and course notes package provides everything you need to excel. Packed with clear explanations of key concepts, highlighted summaries of lectures and tutorials, and easy-to-remember facts, these notes ensure you won't face your exam unprepared. Use them as a reference to solidify your understanding, boost your grades, and walk into the test knowing you have everything covered.

The LUBS2850: Marketing module offers a solid foundation in marketing principles for business-oriented students. This module caters to those with no prior marketing knowledge but assumes a basic understanding of other management disciplines. Through a blend of lectures, team-based case study analysis, and self-directed research, students gain a comprehensive grasp of fundamental marketing theories and concepts. The module not only equips students with the ability to describe and apply marketing principles but also fosters valuable transferable skills. By the end, students are adept at critical thinking, independent research, teamwork, and effective presentation, preparing them for success in further marketing studies and the business world.

Main topics to be covered:

Basic concepts of marketing:
- Definition, misconceptions, and ethical aspects
- Value, transaction, and societal impact
- Market philosophy and segmentation
Market segmentation, targeting, and positioning:
- Types of marketing (mass, differentiated, concentrated)
- Segmentation methods and targeting criteria
- Positioning strategies and adapting to market changes
Marketing research:
- Information systems and research planning
- Types of research (desk, field, primary, secondary)
- Quantitative vs qualitative methods
- Data collection and analysis techniques
Additional topics:
- Sub-categories of marketing (digital, sustainable, international)
- Case study analysis tools (SWOT, PEST, strategic triangle)

MODULE CODE	MODULE NAME
LUBS1035	Foundations of Finance
LUBS1036	Introduction to Finance
LUBS1225	Accounting for Managers
LUBS1235	Introductory Financial Accounting
LUBS1285	Mathematics and Statistics for Economics and Business 1B
LUBS1915	Introduction to Financial Accounting
LUBS1940	Economics for Management
LUBS2205	Corporate Finance
LUBS2206	Corporate Financial Management
LUBS2290	Intermediate Financial Accounting
LUBS2291	Financial Accounting and Reporting
LUBS2295	Intermediate Management Accounting
LUBS2575	Statistics and Econometrics
LUBS2610	Intermediate Macroeconomics
LUBS2850	Marketing
LUBS3160	Financial Derivatives
LUBS3370	Applied Econometrics
LUBS3620	International Business Finance
LUBS3645	Advanced Finance

University of Leeds - LUBS2850: Marketing

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