UNIVERSITY OF GREENWICH 
MARK1266: Principles of Marketing in a Global Context 
Level: 4 
Comprehensive Revision Guide and Course Notes 2025 
 
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MARK1266: Principles of Marketing in a Global Context

£29.00

ACADEMIC YEAR 2024 - 2025

University	University of Greenwich
Module Code	MARK1266
Credits	15
Module Title	Principles of Marketing in a Global Context
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

This comprehensive revision guide for MARK1266: Principles of Marketing in a Global Context at the University of Greenwich provides students with the essential tools to excel in the module. The guide covers all topics with clear explanations, illustrations, and worked examples to support a deeper understanding and practical application of key concepts. Logically structured, the guide highlights important theories and methods, alongside relevant examples to demonstrate their use. Updated to reflect current learning objectives, this resource equips you with the knowledge and skills needed to succeed in the module.

This module offers an exciting and rewarding introduction to the basic principles of marketing, forming a strong foundation for students’ marketing knowledge throughout their degree. It explores how marketing is used by companies operating globally as well as those with a more limited geographic presence, particularly within multicultural societies. Students will examine the structure and complexities of markets, competition, and other stakeholders. The module also highlights the importance of environmental and ethical considerations in the twenty-first century and shows how market research helps organisations better understand these factors.

By the end of the module, students will be able to describe the role of marketing in a business context, recognise the environmental forces that impact organisations, and understand both market research and target market analysis. They will also gain insight into consumer and competitor behaviour. Indicative content includes understanding customers and their behaviour, the fundamentals of designing and delivering a marketing strategy, implementing the marketing mix, and managing marketing relationships.

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ACCO1124	Financial Accounting
ACCO1158	Quantitative Methods
BUSI1706	Introduction to Business Finance
ECON1006	Introduction to Economics for Business
ECON1008	Macroeconomics I
ECON1009	Microeconomics I
ECON1142	Quantitative Methods and Econometrics
ECON1143	Advanced Econometrics
ECON1145	Principles of Investment
ECON1176	Statistics for Economics and Finance
FINA1027	Finance
FINA1104	Financial Markets, Instruments and Institutions
FINA1126	Introduction to Finance and Economics
FINA1129	Corporate Financial Management
FINA1142	Introduction to Financial Management
MARK1107	Principles and Practice of Marketing

MARK1266: Principles of Marketing in a Global Context

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