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BMAN10101: Principles of Marketing 
Comprehensive Revision Guide and Course Notes 2025 
 
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BMAN10101 - Principles of Marketing

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ACADEMIC YEAR 2024 - 2025

University	The University of Manchester
Unit Code	BMAN10101
Credit Rating	10
Unit Title	Principles of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

This comprehensive revision guide for BMAN10101: Principles of Marketing at the University of Manchester provides students with the essential tools required to excel in the course. The guide covers all topics with clear explanations, illustrations, and worked examples that foster a deeper understanding and application of key concepts. Organised logically, these notes emphasise important theories and methods, including practical examples that demonstrate how to apply them effectively. Updated to reflect current learning objectives, the guide equips you with the necessary skills and knowledge to succeed in this course.

BMAN10101: Principles of Marketing is designed to provide a strong foundation in marketing through an exploration of fundamental concepts, terminologies, and theories. The course equips students to understand key marketing ideas, critically evaluate the role of marketing across different contexts, and apply various analytical tools to assess real-world situations. In addition, students develop essential skills such as teamwork and critical thinking while learning to differentiate between effective and ineffective marketing practices.

The syllabus covers a broad spectrum of topics, including the definition and introduction of marketing, the dynamics of customers, consumers, and clients, and the development of a customer-oriented approach. It also delves into strategic marketing processes, market-led change, research and information gathering, and the analysis of both micro and macro marketing environments. Further areas of study include buyer behaviour, segmentation, targeting, differentiation, positioning, the marketing mix, relationship management, and the evolution of responsible marketing practices.

Dependent courses include Marketing Management (BMAN24281), Consumer Behaviour (BMAN20271), and Marketing Communications in the Digital Age (BMAN24352).

UNIT CODE	UNIT TITLE
BMAN10001	Economic Principles: Microeconomics
BMAN10101	Principles of Marketing
BMAN10501	Financial Reporting
BMAN10512	Introductory Management Accounting
BMAN10522	Financial Decision Making
BMAN10552	Fundamentals of Finance
BMAN10621M	Fundamentals of Financial Reporting
BMAN10872	Introduction to Work Psychology
BMAN20072	Investment Analysis
BMAN21011	Financial Markets and Institutions
BMAN21040A	Intermediate Management Accounting
BMAN21020A	Financial Reporting and Accountability
BMAN23000A	Foundations of Finance A
BMAN23000B	Foundations of Finance B
BMAN30091	Financial Derivatives
BMAN30111A	Advanced Corporate Finance
ECON10072A	Advanced Statistics
ECON10221	Microeconomics 1
ECON10232	Microeconomics 2
ECON10241	Macroeconomics 1
ECON10262	Macroeconomics 2
ECON30370	Econometrics
ECON31031	Advanced Econometrics
PSYC10100	Research Methods and Statistics
PSYC21061	Statistics and Data Analysis
SOST10062	Introductory Statistics for Economists

BMAN10101 - Principles of Marketing

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