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BMAN10101: Principles of Marketing

Comprehensive Revision Guide and Course Notes 2026

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BMAN10101: Principles of Marketing (University of Manchester)

£25.00

ACADEMIC YEAR 2026 - 2027

University	University of Manchester
Unit Code	BMAN10101
Credit rating	10
Unit level	Level 1
Unit Name	Principles of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Format	PDF
Page Length	128

Kick-start BMAN10101: Principles of Marketing at the University of Manchester with a clear, easy guide. You get short notes on all core topics, highlight boxes that cover the full course unit, and simple summaries from lectures and tutorials. Organised logically, these notes emphasise important theories and methods, including practical examples that demonstrate how to apply them effectively. Updated to reflect current learning objectives, the guide equips you with the necessary skills and knowledge to succeed in this course.

The aim of this course is to provide students with an understanding of fundamental marketing concepts, terminologies and theories.

Syllabus:

Defining marketing
Introducing the concept of marketing
Conceptualizing customers, consumers, and clients
The drivers of customer focus
Developing customer orientation
Outlining strategic marketing processes
Implementing market led strategic change
The nature of marketing research
Developing marketing information and intelligence
The micro marketing environment
The macro marketing environment
Consumer and business buyer behavior
The process of segmentation
Segmentation and , targeting approaches
Differentiation and positioning
The marketing mix
The importance of relationships
Developing relationships
The future of marketing
The nature of responsible marketing

At the end of the course students should have developed an understanding of marketing concepts, terminologies and theories. In addition, they should have the ability to:

Describe and evaluate the role of marketing.
Identify marketing tools and procedures used to analyse a variety of situations.
Distinguish between effective and ineffective marketing practices.
Develop a broader skillset including team-working and critical thinking skills.

UNIT CODE	UNIT NAME
BMAN10001	Economic Principles: Microeconomics
BMAN10101	Principles of Marketing
BMAN10501	Financial Reporting
BMAN10512	Introductory Management Accounting
BMAN10522	Financial Decision Making
BMAN10552	Fundamentals of Finance
BMAN10621M	Fundamentals of Financial Reporting
BMAN10872	Introduction to Work Psychology
BMAN20072	Investment Analysis
BMAN21011	Financial Markets and Institutions
BMAN21040A	Intermediate Management Accounting
BMAN21020A	Financial Reporting and Accountability
BMAN23000A	Foundations of Finance A
BMAN23000B	Foundations of Finance B
BMAN30091	Financial Derivatives
BMAN30111A	Advanced Corporate Finance
ECON10072A	Advanced Statistics
ECON10221	Microeconomics 1
ECON10232	Microeconomics 2
ECON10241	Macroeconomics 1
ECON10262	Macroeconomics 2
ECON30370	Econometrics
ECON31031	Advanced Econometrics
PSYC10100	Research Methods and Statistics
PSYC21061	Statistics and Data Analysis
SOST10062	Introductory Statistics for Economists

UKNOTES

BMAN10101: Principles of Marketing (University of Manchester)

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