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Updated for 2025

UNIVERSITY OF WARWICK 

IB148: Principles of Marketing 

Credit Value: 15 

Comprehensive Revision Guide and Course Notes 2025 

 

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University of Warwick - Principles of Marketing (IB148)

£29.00Price
  • ACADEMIC YEAR 2024 - 2025

     

    University University of Warwick
    Department Warwick Business School
    Module Code IB148
    Module Name Principles of Marketing
    Notes Title Comprehensive Revision Guide and Course Notes
    Page Length 129

     

    This comprehensive revision guide for IB148: Principles of Marketing at the University of Warwick provides students with the essential tools to excel in the module. Covering all topics, it includes clear explanations, illustrations, and worked examples to foster a deeper understanding and application of key concepts. Logically structured, the guide highlights important theories and methods, supplemented with practical examples to ensure effective application. Updated to reflect current learning objectives, it equips you with the skills and knowledge needed to succeed in this module.

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With study notes and exam guides written by university tutors, you are guaranteed to be properly prepared for your exams. We highly recommend that you read over our study notes several times during the last few days before the exam. This will help to firmly consolidate what you've studied. With our assistance, you can become well prepared and can avoid having to retake exams.

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