UNIVERSITY OF WARWICK
IB148: Principles of Marketing
Credit Value: 15
Comprehensive Revision Guide and Course Notes 2025
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University of Warwick - Principles of Marketing (IB148)
ACADEMIC YEAR 2024 - 2025 University University of Warwick Department Warwick Business School Module Code IB148 Module Name Principles of Marketing Notes Title Comprehensive Revision Guide and Course Notes Page Length 129 This comprehensive revision guide for IB148: Principles of Marketing at the University of Warwick provides students with the essential tools to excel in the module. Covering all topics, it includes clear explanations, illustrations, and worked examples to foster a deeper understanding and application of key concepts. Logically structured, the guide highlights important theories and methods, supplemented with practical examples to ensure effective application. Updated to reflect current learning objectives, it equips you with the skills and knowledge needed to succeed in this module.