THE UNIVERSITY OF NOTTINGHAM 
BUSI2172 - Marketing Management 
Comprehensive Revision Guide and Course Notes 2024 
 
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University of Nottingham

University of Nottingham - BUSI2172: Marketing Management

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ACADEMIC YEAR 2023 - 2024

University	University of Nottingham
Study Level	Undergraduate
Module Code	BUSI2172
Module Name	Marketing Management
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

Conquer BUSI2172: Marketing Management at the University of Nottingham with confidence! This all-in-one revision guide and course notes package provides everything you need to excel. Packed with clear explanations of key concepts, highlighted summaries of lectures and tutorials, and easy-to-remember facts, these notes ensure you won't face your exam unprepared. Use them as a reference to solidify your understanding, boost your grades, and walk into the test knowing you've everything covered.

This module, Marketing Management (BUSI2172) - is designed to focus on the strategic and operational aspects of marketing management. The aims of this module are: to introduce the concept of marketing as an approach to business; to discuss the nature of marketing strategy; to investigate the challenges of managing the marketing mix; and to understand how the application of the principles of marketing can assist in the strategic management of an organisation.

Main topics covered:

Understanding the marketing concept
The role of marketing within business and its contribution to business performance and enhancing value
Developing marketing strategy
Segmentation, targeting, and positioning
Managing the marketing mix
Planning and implementation

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BUSI2039	Financial Accounting and Reporting 1
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University of Nottingham - BUSI2172: Marketing Management

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