UNIVERSITY OF NOTTINGHAM 
BUSI2172: Marketing Management 
Comprehensive Revision Guide and Course Notes 2025 
 
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University of Nottingham - BUSI2172: Marketing Management

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ACADEMIC YEAR 2024 - 2025

University	University of Nottingham
Module Code	BUSI2172
Module Name	Marketing Management
Total Credits	20.00
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

This comprehensive revision guide for BUSI2172: Marketing Management at the University of Nottingham - equips students with the essential tools to excel in the module. Covering all key topics, it offers clear explanations, engaging illustrations, and worked examples to deepen understanding and support practical application of core concepts. The guide is logically structured to highlight important theories and methods, complemented by real-world examples to help you apply them effectively. Updated to align with current learning objectives, it provides the skills and knowledge needed to succeed in this module.

This module, BUSI2172: Marketing Management introduces students to the strategic and operational aspects of marketing management, focusing on its role in enhancing business performance and value creation. Key topics include the marketing concept, strategy development, segmentation, targeting, positioning, and managing the marketing mix. It also addresses the challenges of marketing planning and implementation, highlighting how marketing principles support strategic organisational management. The module is designed for Part I and Part II Business School students and is also open to exchange students.

MODULE CODE	MODULE NAME
BUSI1008	Quantitative Methods 1B
BUSI1020	Business Finance
BUSI1093	Fundamentals of Financial and Management Accounting
BUSI1095	Introduction to Economics
BUSI1099	Microeconomics for Business
BUSI1100	Business Economics
BUSI2001	Introductory Econometrics
BUSI2039	Financial Accounting and Reporting 1
BUSI2052	Financial Accounting and Reporting 2
BUSI2146	Corporate Finance (Level 2)
BUSI2147	Management Accounting
BUSI2172	Marketing Management
BUSI3027	Financial Economics
BUSI3030	Applied Econometrics
BUSI3184	Financial Markets: Theory and Computation
BUSI4445	Derivative Investment
ECON1043	Foundations of Economics
ECON1047	Quantitative Methods
ECON2003	Macroeconomic Theory
ECON2018	Principles of Macroeconomics
ECON2045	Econometric Theory

University of Nottingham - BUSI2172: Marketing Management

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