UNIVERSITY OF LIVERPOOL
MKIB153: Fundamentals of Marketing
CATS Level: Level 4 FHEQ
Comprehensive Revision Guide and Course Notes 2026
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University of Liverpool - Fundamentals of Marketing (MKIB153)
ACADEMIC YEAR 2026 - 2027
University
University of Liverpool
Module Code
MKIB153
CATS Value
15
Module Name
Fundamentals of Marketing
Notes Title
Comprehensive Revision Guide and Course Notes
Page Length
128
This comprehensive revision guide for MKIB153: Fundamentals of Marketing at the University of Liverpool equips students with the essential tools to excel in the module. Covering all key topics, it offers clear explanations, engaging illustrations, and worked examples to deepen understanding and support practical application of core concepts. The guide is logically structured to highlight important theories and methods, complemented by real-world examples to help you apply them effectively. Updated to align with current learning objectives, it provides the skills and knowledge needed to succeed in this module.
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