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MN1002: Principles of Marketing 
Comprehensive Revision Guide and Course Notes 2023 
 
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University of Leicester - MN1002: Principles of Marketing

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ACADEMIC YEAR 2023 - 2024

University	University of Leicester
Study Level	Undergraduate
Module Code	MN1002
Module Name	Principles of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the MN1002: Principles of Marketing - University of Leicester, and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. Do not walk into the test wondering if you know enough to pass. You can use these notes as a reference, to understand the topics better and improve your grades in this module.

This module will introduce you to the principles behind bringing products or brands to market. By the end of this module, you will be able to describe the principles of marketing, and apply them to a broad range of case studies. You will feel comfortable critically analysing the historical development of marketing theory and practice. You will be able to explain the role of frameworks in the development of marketing strategies. You will be capable of assessing the nature and appropriateness of a market orientation for differing contexts. Finally, you will be able to identify the importance and approaches to segmentation and targeting.

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EC1001	Macroeconomics
EC1007	Statistics for Economists 1
EC2010	Introductory Econometrics
EC2020	Econometrics 1
EC2022	Principles of Finance
EC3000	Advanced Microeconomics
EC3070	Financial Derivatives
EC3077	Investment Management
MA1202	Introductory Statistics
MN1002	Principles of Marketing
MN1016	Foundations of Financial Accounting
MN1017	Foundations of Economics
MN1018	Management and Cost Accounting
MN1019	Foundations of Finance
MN2115	Financial Reporting
MN2134	Corporate Finance
MN2137	Financial Markets Products: Futures and Forwards
MN2140	Macro-Finance
MN3142	Advanced Financial Accounting

University of Leicester - MN1002: Principles of Marketing

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