UNIVERSITY OF LEICESTER 
MN1002: Principles of Marketing 
Credit Value: 15
Comprehensive Revision Guide and Course Notes 2025 
 
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University of Leicester - Principles of Marketing (MN1002)

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ACADEMIC YEAR 2024 - 2025

University	University of Leicester
Study Level	Undergraduate
Module Code	MN1002
Module Name	Principles of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

This comprehensive revision guide for MN1002: Principles of Marketing at the University of Leicester provides students with the essential tools to excel in the module. The guide covers all topics with clear explanations, illustrations, and worked examples to support a deeper understanding and practical application of key concepts. Logically structured, the guide highlights important theories and methods, alongside relevant examples to demonstrate their use. Updated to reflect current learning objectives, this resource equips you with the knowledge and skills needed to succeed in the module.

So you've got a brilliant idea for a product; great, but how are you going to get people to buy it? What exactly goes into someone purchasing your product?

Often, it's solely down to successful marketing, and this module will introduce you to the principles behind bringing products or brands to market.

By the end of this module, you'll be able to describe the principles of marketing and work in teams to apply them to a broad range of case studies. You'll feel comfortable critically analysing the historical development of marketing theory and practice. You'll be able to explain the role of frameworks in the development of marketing strategies. You'll be capable of assessing the nature and appropriateness of a market orientation for differing contexts. In addition, you'll be able to identify the importance and approaches to segmentation and targeting.

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University of Leicester - Principles of Marketing (MN1002)

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