UNIVERSITY OF GREENWICH

MARK1107: Principles and Practice of Marketing

Comprehensive Revision Guide and Course Notes 2026

The 24/7 Online Support You Deserve

Need to reach out to us with questions or for help? You’ll connect with a private tutor who is extremely passionate about the module to provide assistance and help ensure that you’re on the right track to graduating.

Looking for more study resources?

Find out about all the services and resources available for students at the University of Greenwich

University of Greenwich - MARK1107: Principles and Practice of Marketing

£25.00

ACADEMIC YEAR 2026 - 2027

University	University of Greenwich
Study Level	Undergraduate
Module Code	MARK1107
Module Name	Principles and Practice of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the MARK1107: Principles and Practice of Marketing - University of Greenwich, and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. You can use these notes as a reference, to understand the topics better and improve your grades in this module.

MARK1107

This module, Principles and Practice of Marketing - aims to provide an exciting and rewarding journey into the principles of marketing, which will form the cornerstone of your marketing knowledge throughout your degree.

Major topics covered:

Marketing defined and in context
Environmental forces, ethics and CSR
Strategy and stakeholders
Manipulating the marketing mix
Markets and people
Market research and target market analysis
Competition and marketing
Marketing implementation and application

MODULE CODE	MODULE NAME
ACCO1083	Introduction to Financial Accounting
ACCO1095	Management Accounting
ACCO1124	Financial Accounting
ACCO1158	Quantitative Methods
BUSI1706	Introduction to Business Finance
ECON1006	Introduction to Economics for Business
ECON1008	Macroeconomics I
ECON1009	Microeconomics I
ECON1142	Quantitative Methods and Econometrics
ECON1143	Advanced Econometrics
ECON1145	Principles of Investment
ECON1176	Statistics for Economics and Finance
FINA1027	Finance
FINA1104	Financial Markets, Instruments and Institutions
FINA1126	Introduction to Finance and Economics
FINA1129	Corporate Financial Management
FINA1142	Introduction to Financial Management
MARK1107	Principles and Practice of Marketing

UKNOTES

University of Greenwich - MARK1107: Principles and Practice of Marketing

INFORMATION

MODULE DESCRIPTION

RELATED MODULES