UNIVERSITY OF GREENWICH 
MARK1107: Principles and Practice of Marketing 
Comprehensive Revision Guide and Course Notes 2025 
 
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University of Greenwich - MARK1107: Principles and Practice of Marketing

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ACADEMIC YEAR 2024 - 2025

University	University of Greenwich
Study Level	Undergraduate
Module Code	MARK1107
Module Name	Principles and Practice of Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the MARK1107: Principles and Practice of Marketing - University of Greenwich, and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. You can use these notes as a reference, to understand the topics better and improve your grades in this module.

MARK1107

This module, Principles and Practice of Marketing - aims to provide an exciting and rewarding journey into the principles of marketing, which will form the cornerstone of your marketing knowledge throughout your degree.

Major topics covered:

Marketing defined and in context
Environmental forces, ethics and CSR
Strategy and stakeholders
Manipulating the marketing mix
Markets and people
Market research and target market analysis
Competition and marketing
Marketing implementation and application

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FINA1027	Finance
FINA1104	Financial Markets, Instruments and Institutions
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MARK1107	Principles and Practice of Marketing

University of Greenwich - MARK1107: Principles and Practice of Marketing

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