UNIVERSITY OF GLASGOW 
MGT1025: Current Topics in Marketing 
Comprehensive Revision Guide and Course Notes 2025 
 
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University of Glasgow - MGT1025: Current Topics in Marketing

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ACADEMIC YEAR 2024 - 2025

University	University of Glasgow
Study Level	Undergraduate
Course Code	MGT1025
Course Name	Current Topics in Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

There is a fun and easy way to break into the MGT1025: Current Topics in Marketing - University of Glasgow, and this is it. This comprehensive revision guide and course notes has it all. These notes provide you with all the key concepts in this course, and highlighted sections covering in all course content, as well as summarised items from lectures and tutorials. Easy to remember facts to help you perform better. Do not walk into the test wondering if you know enough to pass. You can use these notes as a reference, to understand the topics better and improve your grades in this course.

The University of Glasgow's MGT1025 course delves into the dynamic world of marketing, offering undergraduates a comprehensive exploration of contemporary marketing concepts and analytical skills. Students engage with a variety of topics, including buyer behaviour, segmentation, targeting, positioning, and competitive analysis, all crucial for understanding the complexities of the market. The course also tackles pressing issues such as marketing ethics and social responsibility, reflecting the evolving landscape of the business world.

By the end of this course, you should be able to:

Analyse the marketing environment and its influence on strategic decision-making.
Understand and apply concepts of buyer behaviour in marketing initiatives.
Segment markets effectively and identify target audiences for specific marketing campaigns.
Develop positioning strategies to differentiate products or services in competitive markets.
Conduct competitive analyses to inform marketing strategies.
Recognise the importance of ethical considerations and social responsibility in marketing practices.

COURSE CODE	COURSE NAME
ACCFIN1001	Introduction to Business Reporting and Financial Accounting
ACCFIN1003	Finance 1
ACCFIN1004	Financial Accounting 1
ACCFIN1006	Introduction to Management Accounting and Control
ACCFIN1016	Introduction to Finance, Investments and Institutions
ACCFIN2002	Finance 2
ACCFIN2003	Financial Accounting 2
ACCFIN2018	Statistical Analysis and Methods
ACCFIN4010	Capital Markets and Portfolio Management
ACCFIN4040	Derivative Securities
ACCFIN4070	Corporate Finance
ACCFIN4079	Econometric Methods for Accounting and Finance
ACCFIN4081	Financial Management
ECON1001	Economics 1A
ECON1002	Economics 1B
ECON2001	Economics 2A
ECON2002	Economics 2B
ECON4003	Econometrics 1: Introduction to Econometrics
ECON4004	Econometrics 2: Multiple Regression and Applications
MGT1025	Current Topics in Marketing

University of Glasgow - MGT1025: Current Topics in Marketing

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