UNIVERSITY OF GLASGOW

MGT1021: Introduction to Marketing

Credits: 10

Comprehensive Revision Guide and Course Notes 2026

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University of Glasgow - MGT1021: Introduction to Marketing

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ACADEMIC YEAR 2026 - 2027

University	University of Glasgow
Course Code	MGT1021
Level	Level 1
Course Name	Introduction to Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

This comprehensive revision guide for MGT1021: Introduction to Marketing at the University of Glasgow provides students with the essential tools to excel in the course. The guide covers all topics with clear explanations, illustrations, and worked examples to support a deeper understanding and practical application of key concepts. Logically structured, the guide highlights important theories and methods, alongside relevant examples to demonstrate their use. Updated to reflect current learning objectives, this resource equips you with the knowledge and skills needed to succeed in the course.

MGT1021: Introduction to Marketing introduces the core concepts of marketing, providing a foundation for further study in advanced marketing topics. It highlights clear connections between marketing theory and management practice through contemporary examples and applications. The course begins with an overview of marketing concepts and fundamentals of competitive analysis, including buyer behaviour, segmentation, competitor analysis, and marketing research. It then explores marketing strategies, focusing on positioning, targeting, and marketing mix decisions. The final section addresses current issues in modern marketing, such as marketing ethics and social marketing.

By the end of the course, students should be able to explain the importance of marketing practice, research, and planning to organisational success; analyse the levels of the marketing environment and their impact on decision-making in contemporary contexts; and examine key characteristics of buyer behaviour and approaches to segmentation, targeting, and positioning.

COURSE CODE	COURSE NAME
ACCFIN1001	Introduction to Business Reporting and Financial Accounting
ACCFIN1003	Finance 1
ACCFIN1004	Financial Accounting 1
ACCFIN1006	Introduction to Management Accounting and Control
ACCFIN1016	Introduction to Finance, Investments and Institutions
ACCFIN2002	Finance 2
ACCFIN2003	Financial Accounting 2
ACCFIN2018	Statistical Analysis and Methods
ACCFIN4010	Capital Markets and Portfolio Management
ACCFIN4040	Derivative Securities
ACCFIN4070	Corporate Finance
ACCFIN4079	Econometric Methods for Accounting and Finance
ACCFIN4081	Financial Management
ECON1001	Economics 1A
ECON1002	Economics 1B
ECON2001	Economics 2A
ECON2002	Economics 2B
ECON4003	Econometrics 1: Introduction to Econometrics
ECON4004	Econometrics 2: Multiple Regression and Applications
MGT1025	Current Topics in Marketing

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University of Glasgow - MGT1021: Introduction to Marketing

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