THE UNIVERSITY OF EDINBURGH 
BUST08004: Marketing 
Comprehensive Revision Guide and Course Notes 2025 
 
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University of Edinburgh - BUST08004: Marketing

£25.00

ACADEMIC YEAR 2025 - 2026

University	University of Edinburgh
Course Code	BUST08004
Course Name	Marketing
SCQF Credits	20
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

A comprehensive and easy-to-understand set of notes for BUST08004: Marketing at the University of Edinburgh that guides you through all the core topics. This clear set of notes provides concise summaries of the key concepts and the main points you need to understand and apply. It highlights the topics that are most likely to be tested in the final examination and explains them in straightforward language. Use it throughout the term and for a final review before the exam.

Specifically, the course provides a critical review of key marketing concepts, theories and current practices, relating these to changes in the marketing environment. It addresses the nature and scope of marketing, consumer and business markets, and customer relationship management. Issues related to product, services, innovation, price, distribution and marketing communications are addressed, with emphasis placed on how the rise of digital marketing, globalisation and focus on society have challenged traditional theories and practice of marketing.

Outline Content:

- Introduction: Nature and Scope of Marketing
- Managing the Marketing Mix
- Consumer Markets
- Business Markets
- Customer Relationship Management
- Market Offerings: total product, services, innovation
- Pricing Strategies
- Marketing Channels and Retailing
- Marketing (and Digital) Communications
- International Marketing
- Sustainability / Societal Marketing

Pre-requisites: Students MUST have passed Global Challenges for Business (BUST08035) AND The Business of Edinburgh (BUST08036).

COURSE CODE	COURSE NAME
ACCN08007	Accountancy 1A
ACCN08008	Accountancy 1B
ACCN08009	Accountancy 2A
ACCN08012	Accounting for Business 1
BUST08003	Principles of Finance
BUST08004	Marketing
BUST08005	Business Economics
BUST08018	Applications of Finance
BUST08029	Introduction to Financial Markets
BUST08030	Introduction to Corporate Finance
BUST08033	Introduction to Data Analysis
BUST10012	Corporate Finance
BUST10023	Futures and Options
BUST10032	Investment and Securities Markets
ECNM08004	Economic Principles
ECNM08016	Statistical Methods for Economics
ECNM10052	Essentials of Econometrics
ECNM10056	Applications of Econometrics
ECNM10069	Topics in Macroeconomics
ECNM10070	Topics in Microeconomics
MATH08051	Statistics
PPLS08001	Research Methods and Statistics

University of Edinburgh - BUST08004: Marketing

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