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BUST08004: Marketing 
* Comprehensive Revision Guide and Course Notes 2024 
 
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University of Edinburgh - BUST08004: Marketing

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ACADEMIC YEAR 2023 - 2024

University	University of Edinburgh
Study Level	Undergraduate
Course Code	BUST08004
Course Name	Marketing
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

* Conquer BUST08004: Marketing at the University of Edinburgh with confidence! This all-in-one revision guide and course notes package provides everything you need to excel. Packed with clear explanations of key concepts, highlighted summaries of lectures and tutorials, and easy-to-remember facts, these notes ensure you won't face your exam unprepared. Use them as a reference to solidify your understanding, boost your grades, and walk into the test knowing you have everything covered!

- This course, BUST08004 explores marketing as both a managerial activity and a pervasive social force. Building upon foundational concepts, the course offers a deeper understanding of marketing theory, practice, and how it impacts society. Students will critically review key marketing concepts, theories, and current practices within a changing marketing environment. The curriculum addresses the nature and scope of marketing, consumer and business markets, and customer relationship management. It also delves into product development, services, innovation, pricing, distribution, and marketing communications, emphasising the impact of digital marketing, globalisation, and societal focuses on traditional marketing practices.

✔ (Summary) Outline Content:

Nature and Scope of Marketing
Managing the Marketing Mix
Consumer Markets
Business Markets
Customer Relationship Management
Market Offerings: total product, services, innovation
Pricing Strategies
Marketing Channels and Retailing
Marketing (and Digital) Communications
International Marketing
Sustainability/ Societal Marketing

COURSE CODE	COURSE NAME
ACCN08007	Accountancy 1A
ACCN08008	Accountancy 1B
ACCN08009	Accountancy 2A
ACCN08012	Accounting for Business 1
BUST08003	Principles of Finance
BUST08004	Marketing
BUST08005	Business Economics
BUST08018	Applications of Finance
BUST08029	Introduction to Financial Markets
BUST08030	Introduction to Corporate Finance
BUST08033	Introduction to Data Analysis
BUST10012	Corporate Finance
BUST10023	Futures and Options
BUST10032	Investment and Securities Markets
ECNM08004	Economic Principles
ECNM08016	Statistical Methods for Economics
ECNM10052	Essentials of Econometrics
ECNM10056	Applications of Econometrics
ECNM10069	Topics in Macroeconomics
ECNM10070	Topics in Microeconomics
MATH08051	Statistics
PPLS08001	Research Methods and Statistics

University of Edinburgh - BUST08004: Marketing

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