UNIVERSITY OF BRISTOL 
MGRC10002: Principles of Marketing 
Comprehensive Revision Guide and Course Notes 2026 
 
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University of Bristol - MGRC10002: Principles of Marketing

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ACADEMIC YEAR 2025 - 2026

University	University of Bristol
Unit Name	Principles of Marketing
Unit Code	MGRC10002
Credit points	20
Level of study	C/4
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

Kick-start MGRC10002: Principles of Marketing (University of Bristol, 2025) with a clear, easy guide. Short notes cover the core topics. Highlight boxes map the whole module, and simple lecture and tutorial summaries keep you on track. Memory tips and quick definitions help ideas and key terms stick. Use it throughout the term and for a final review before the examination, so you go in prepared and confident.

The aim of the unit is to explore the concept and principles of marketing. It reflects upon the factors that affect markets, demand and supply, the range of stakeholders associated with any given market, the function that marketing fulfils for organisations, customers, consumers and society more broadly, and the key principles and practice of marketing. In this way, it provides an introduction to essential concepts associated with marketing and consumption, while also highlighting interconnections between marketing and other fields of study, and eroding the tendency of students to ‘siloes’ their view of subjects studied within their programme.

The unit introduces the students to main fundamental concepts and principles of marketing. It provides important foundational knowledge for the students’ subsequent learning as part of their marketing and management programmes of study. The unit covers such topics as introduction to marketing, internal and external analysis, marketing mix elements, sustainable marketing, marketing strategy and global marketing challenges.

✔ On completion of this unit, students will be able to:

Understand core marketing concepts and principles.
Analyse the range of factors that shape contemporary marketing practice.
Reflect upon the ethical considerations associated with marketing and its efforts to create market demand.
Develop effective analytical and market research skills.

UNIT CODE	UNIT NAME
ACCG10052	Introduction to Accounting
ACCG20011	Management Accounting
ACFI20001	Fundamentals of Accounting and Finance
ACFI30003	Advanced Corporate Reporting
ACFI30011	Portfolio Management
ACFI30013	Derivatives and International Finance
ECON10001	Economics
ECON10003	Probability, Statistics and Econometrics
ECON10006	Statistical Methods
EFIM10008	Mathematical and Statistical Methods
EFIM10010	Economic Principles
EFIM10015	Introduction to Management
EFIM10028	Risk and Return
EFIM10029	Financial Markets, Institutions and Instruments
EFIM10030	Accounting and Finance for Managers
EFIM10050	Principles of Economics
EFIM20007	Financial Accounting
EFIM20010	Applied Quantitative Research Methods
EFIM20011	Econometrics 1
EFIM20033	Intermediate Microeconomics
EFIM20036	Econometrics 2
EFIM20038	Microeconomic Analysis
EFIM20042	Corporate Finance and Valuation
EFIM20043	Asset Markets
MATH10013	Probability and Statistics
MGRC10002	Principles of Marketing

UKNOTES.

UKNOTES.

University of Bristol - MGRC10002: Principles of Marketing

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