UNIVERSITY OF BRISTOL 
MGRC10002: Principles of Marketing 
Comprehensive Revision Guide and Course Notes 2025 
 
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University of Bristol - MGRC10002: Principles of Marketing

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ACADEMIC YEAR 2025 - 2026

University	University of Bristol
Unit Name	Principles of Marketing
Unit Code	MGRC10002
Credit points	20
Level of study	C/4
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

Kick-start MGRC10002: Principles of Marketing (University of Bristol, 2025) with a clear, easy guide. Short notes cover the core topics. Highlight boxes map the whole module, and simple lecture and tutorial summaries keep you on track. Memory tips and quick definitions help ideas and key terms stick. Use it throughout the term and for a final review before the examination, so you go in prepared and confident.

The aim of the unit is to explore the concept and principles of marketing. It reflects upon the factors that affect markets, demand and supply, the range of stakeholders associated with any given market, the function that marketing fulfils for organisations, customers, consumers and society more broadly, and the key principles and practice of marketing. In this way, it provides an introduction to essential concepts associated with marketing and consumption, while also highlighting interconnections between marketing and other fields of study, and eroding the tendency of students to ‘siloes’ their view of subjects studied within their programme.

The unit introduces the students to main fundamental concepts and principles of marketing. It provides important foundational knowledge for the students’ subsequent learning as part of their marketing and management programmes of study. The unit covers such topics as introduction to marketing, internal and external analysis, marketing mix elements, sustainable marketing, marketing strategy and global marketing challenges.

✔ On completion of this unit, students will be able to:

Understand core marketing concepts and principles.
Analyse the range of factors that shape contemporary marketing practice.
Reflect upon the ethical considerations associated with marketing and its efforts to create market demand.
Develop effective analytical and market research skills.

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ECON10006	Statistical Methods
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EFIM10010	Economic Principles
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MGRC10002	Principles of Marketing

University of Bristol - MGRC10002: Principles of Marketing

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