UNIVERSITY OF BIRMINGHAM
School: Birmingham Business School
Module Title: Introduction to Marketing and Communications
Module Code: 07 31704
Comprehensive Revision Guide and Course Notes 2025
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University of Birmingham - Introduction to Marketing and Communications
ACADEMIC YEAR 2024 - 2025 University University of Birmingham Study Level Undergraduate Module Title Introduction to Marketing and Communications Credits 20 Notes Title Comprehensive Revision Guide and Course Notes Page Length 129 This comprehensive revision guide for the Introduction to Marketing and Communications module at the University of Birmingham - provides students with the essential tools to excel in their studies. The guide covers all topics with clear explanations, illustrations, and worked examples, fostering a deeper understanding and practical application of key concepts. Logically structured, it emphasises important theories and methods, complemented b