COVENTRY UNIVERSITY 
4000MKT - Marketing Essentials 
Comprehensive Revision Guide and Course Notes 2023 
 
The 24/7 Online Support You Deserve 
Need to reach out to us with questions or for help? You’ll connect with a private tutor who is extremely passionate about the module to provide assistance and help ensure that you’re on the right track to graduating. 
 
Looking for more study resources?
Find out about all the services and resources available for students at 
Coventry University.

Coventry University - 4000MKT: Marketing Essentials

£29.00

ACADEMIC YEAR 2023 - 2024

University	Coventry University
Study Level	Undergraduate
Module Code	4000MKT
Module Name	Marketing Essentials
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	129

Discover a fun and engaging way to prepare for 4000MKT: Marketing Essentials with this comprehensive study guide. This set of notes provides you with all the key concepts in the module, including highlighted sections covering lecture content and summaries from tutorials. The easy-to-remember facts will help you perform better in your assessments, so you won't have to approach your tasks unsure of whether you know enough to excel.

The 4000MKT: Marketing Essentials module is a comprehensive course designed to equip students with the fundamental knowledge and skills required in the field of marketing. This module provides a broad understanding of marketing concepts, strategies, and practices, focusing on areas such as consumer behaviour, market research, product development, and advertising. It aims to foster students' analytical and strategic thinking abilities, enabling them to identify and engage with various marketing opportunities effectively.

By the end of this module, you should be able to:

Understand and apply key marketing concepts and theories in various organisational contexts.
Develop effective marketing strategies based on consumer behaviour insights and market research data.
Analyse and evaluate the effectiveness of different marketing strategies and practices.
Demonstrate proficiency in using industry-standard marketing tools and software for planning, designing, and analysing marketing campaigns.

MODULE CODE	MODULE NAME
2000ACC	Principles of Business Accounting
2002FIN	Principles of Finance
4000MKT	Marketing Essentials
4002ACC	Statistical Analysis for Accountancy & Finance
4004ACC	Introduction to Management Accounting
4004SSL	Fundamentals of Business Organisations
4005FIN	Fundamentals of Finance
4006ACC	Financial Accounting
4007ACC	Financial Accounting Foundations
4009ACC	Principles of Financial Accounting
4011ACC	Business Accounting
4023ECN	Statistics for Economists
4026ECN	Principles of Microeconomics
4027ECN	Principles of Macroeconomics
5003ACC	Management Accounting
5007FIN	Financial Derivatives
5011ECN	Intermediate Microeconomics
5012ECN	Introduction to Econometrics
5022ECN	Topics in Applied Economics
6005FIN	Portfolio Management
6009FIN	Investment Analysis

Coventry University - 4000MKT: Marketing Essentials

INFORMATION

ABOUT THE MODULE

RELATED MODULES