CARDIFF UNIVERSITY 
BS1630 - Principles of Marketing and Strategy 
Comprehensive Revision Guide and Course Notes 2024 
 
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Cardiff University

Cardiff University - BS1630: Principles of Marketing and Strategy

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ACADEMIC YEAR 2023 - 2024

University	Cardiff University
Module Code	BS1630
Module Name	Principles of Marketing and Strategy
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

Conquer BS1630: Principles of Marketing and Strategy at Cardiff University with confidence! This all-in-one revision guide and course notes package provides everything you need to excel. Packed with clear explanations of key concepts, highlighted summaries of lectures and tutorials, and easy-to-remember facts, these notes ensure you won't face your exam unprepared. Use them as a reference to solidify your understanding, boost your grades, and walk into the test knowing you have everything covered.

The Principles of Marketing and Strategy module (BS1630) - is designed to provide students with an understanding of the fundamental concepts of marketing and strategic management, and to introduce students to the philosophy of market-led strategic change.

On completion of the module, you will be able to:

comprehend the marketing concept and explain basic marketing theory and principles, principles of corporate strategy and the relationship between the marketing and strategy disciplines;
describe the process of strategic planning and identify the stakeholders involved within it;
understand the strategic audit process and relate it to simple business scenarios;
and, understand and explain the outside-in process, and formulate and justify arguments and conclusions about specific marketing issues facing companies today.

MODULE CODE	MODULE NAME
BS1501	Applied Stats and Maths in Econ and Business
BS1503	Introduction to Accounting
BS1512	Foundations of Business Accounting
BS1547	Introduction to Economics
BS1551	Microeconomics
BS1611	Fundamentals of Financial Reporting
BS1612	Fundamentals of Finance
BS1630	Principles of Marketing and Strategy
BS1652	Macroeconomics
BS2507	Management Accounting
BS2508	Corporate Financial Management
BS2514	Financial Markets and Institutions
BS2516	Corporate Reporting
BS2549	Macroeconomic Theory
BS2550	Microeconomic Theory
BS2551	Money Banking and Finance
BS2570	Introductory Econometrics
BS3515	Financial Derivatives
BS3551	Econometrics
BS3615	Security Analysis and Portfolio Management

Cardiff University - BS1630: Principles of Marketing and Strategy

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