CARDIFF UNIVERSITY 
Department Code: CARBS 
BS1630: Principles of Marketing and Strategy 
Number of Credits: 10 
Comprehensive Revision Guide and Course Notes 2025 
 
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Cardiff University - BS1630: Principles of Marketing and Strategy

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ACADEMIC YEAR 2024 - 2025

University	Cardiff University
School	Cardiff Business School
Module Code	BS1630
Module Name	Principles of Marketing and Strategy
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

This comprehensive revision guide for BS1630: Principles of Marketing and Strategy at Cardiff University provides students with essential tools to excel in the module. Covering all topics, it features clear explanations, illustrations, and worked examples to promote a deeper understanding and practical application of key concepts. Logically structured, the guide highlights important theories and methods, complemented by practical examples to reinforce their application. Updated to align with current learning objectives, this guide equips you with the skills and knowledge needed to succeed in this module.

The Principles of Marketing and Strategy module (BS1630) provides students with a comprehensive introduction to fundamental marketing and strategic management concepts. It explores the evolution of marketing, consumer behaviour, marketing research, the marketing planning process, managing the marketing mix, and services marketing, alongside the principles of strategy, levels of strategy, and the strategic management process. Students will learn to understand and apply key marketing theories and corporate strategy principles, describe the strategic planning process and its stakeholders, conduct a strategic audit, and evaluate the outside-in approach to business challenges. The module also encourages critical analysis of the benefits of a marketing-led approach compared to alternative business philosophies, preparing students to address contemporary marketing and strategic issues.

MODULE CODE	MODULE NAME
BS1501	Applied Stats and Maths in Econ and Business
BS1503	Introduction to Accounting
BS1512	Foundations of Business Accounting
BS1547	Introduction to Economics
BS1551	Microeconomics
BS1611	Fundamentals of Financial Reporting
BS1612	Fundamentals of Finance
BS1630	Principles of Marketing and Strategy
BS1652	Macroeconomics
BS2507	Management Accounting
BS2508	Corporate Financial Management
BS2514	Financial Markets and Institutions
BS2516	Corporate Reporting
BS2549	Macroeconomic Theory
BS2550	Microeconomic Theory
BS2551	Money Banking and Finance
BS2570	Introductory Econometrics
BS3515	Financial Derivatives
BS3551	Econometrics
BS3615	Security Analysis and Portfolio Management

Cardiff University - BS1630: Principles of Marketing and Strategy

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