CARDIFF UNIVERSITY 
BS1630: Principles of Marketing and Strategy 
Comprehensive Revision Guide and Course Notes 2025 
 
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Cardiff University - BS1630: Principles of Marketing and Strategy

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ACADEMIC YEAR 2025 - 2026

University	Cardiff University
School	Cardiff Business School
Module Code	BS1630
Module Name	Principles of Marketing and Strategy
Notes Title	Comprehensive Revision Guide and Course Notes
Page Length	128

BS1630: Principles of Marketing and Strategy (Cardiff University) - a clear, well-organised revision guide to help you master the module. It explains core ideas step by step, uses diagrams and worked examples, and shows how to apply each concept in practice. Content flows logically from foundations to strategy tools, with key theories highlighted for quick recall. Aligned with current learning aims, it streamlines your revision, builds confident understanding, and keeps everything you need in one place.

The Principles of Marketing and Strategy module is designed to provide students with an understanding of the fundamental concepts of marketing and strategic management and to introduce students to the philosophy of market-led strategic change. It provides an overview of the principles, concepts, frameworks and theories in marketing and strategy.

Syllabus content:

The concept and evolution of marketing, consumer behaviour, marketing research; the marketing planning process, managing the marketing mix, and services marketing.

The concept of strategy, levels of strategy and the strategic management process.

MODULE CODE	MODULE NAME
BS1501	Applied Stats and Maths in Econ and Business
BS1503	Introduction to Accounting
BS1512	Foundations of Business Accounting
BS1547	Introduction to Economics
BS1551	Microeconomics
BS1611	Fundamentals of Financial Reporting
BS1612	Fundamentals of Finance
BS1630	Principles of Marketing and Strategy
BS1652	Macroeconomics
BS2507	Management Accounting
BS2508	Corporate Financial Management
BS2514	Financial Markets and Institutions
BS2516	Corporate Reporting
BS2549	Macroeconomic Theory
BS2550	Microeconomic Theory
BS2551	Money Banking and Finance
BS2570	Introductory Econometrics
BS3515	Financial Derivatives
BS3551	Econometrics
BS3615	Security Analysis and Portfolio Management

Cardiff University - BS1630: Principles of Marketing and Strategy

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